I am so tired of the Pink Ribbon Ploy!
The pink ribbon is too often an insincere marketing ploy used to trigger a consumer’s emotional response. But it’s an effective “cause marketing” strategy or the pink ribbon wouldn't be on everything from tweezers, to candles, to curling irons, to small business consulting services. I'll tell you this much. It's not going on the back of my paintings or fine art prints. I won't even buy anything with a pink ribbon on it anymore. What does it mean? This company cares. Really? I don’t buy it. As a former development director for a shelter supporting battered women and children, I encourage you to donate your hard earned, and limited, charitable dollars wisely. Why? Because I know first hand that there's a lot of hanky panky going on with your sacred donations. Ask the fundraiser for documentation before you fork it over. Ask how much of your dollar is actually going to benefit the cause. What is the cause exactly? Is it going to help a woman directly with her medical bills, get her transportation to treatment, provide education and prevention? To whom? How many? Where? I can’t tell you how many times I’ve been hit up by “fight cancer" fundraisers just because I mention that one of my motivations to devote my life to painting was because of my friend Angela. She died of breast cancer. Cancer also took my father. If it’s a good cause, the money is accounted for, and it’s it my budget, I’m more than happy to oblige. But bottom line, I think that the pink ribbon campaigns are too often a cheap ploy that play on pain, fear, and guilt. And I won’t be played and I won't cheapen memories of those I loved with this kind of “good will” marketing. If you're going to give, just give, and be clear about it.